Marketing Day: Twitter’s video showcase, Automattic’s .blog domains & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the…

Amid talk of a possible sale, Marketo announces upcoming next-gen platform that is built for the Internet of Things era

The marketing automation platform is boosting its account-based marketing capability and adding more intelligence to email marketing. Please visit Marketing…

How Email Segmentation Sustains Customer Loyalty

Research shows that segmented email campaigns possess a 14.25% higher open rate compared to non-segmented campaigns. Targeted messages grab people’s…

Report: most iOS app store revenue goes to top 1 percent of publishers

Top 1 percent also capture 70 percent of App Store downloads. Please visit Marketing Land for the full article. Source:…

The true value of technical SEOs

While many view technical SEO as a simple matter of implementing best practices on a website, columnist Patrick Stox argues…

SEM ad copy tips that you may find scary

Trying new things can sometimes be frightening for paid search marketers, but columnist Brett Middleton argues that leaving your comfort…

Three ways to deliver future-focused digital advertising

Columnist Alex LePage explains how marketers can keep abreast of changing consumer behavior and take advantage of the tools at…

Inside Twitter’s video showcase at Tastemade’s Los Angeles studio

Twitter hosted an event at digital video network Tastemade’s Santa Monica, California, studio to spotlight its video products, such as…

7 Outstanding Ways to Use Salesforce to Boost Customer Retention

You’ve done your research and finally decided that Salesforce fits your business needs. You’ve drawn visitors to your website, networked…

Petplan CMO says the many 4-legged loves of her life inspired the pet insurance brand

Get to Know: Petplan Insurance CMO Natasha Ashton Please visit Marketing Land for the full article. Source: mktingland Petplan CMO…

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