Category Archives: Uncategorized
Callidus’ cloud platform gets wired up for the Internet of Things

Data feeds from business devices redefine “customer relationships” for its sales and marketing applications. Please visit Marketing Land for the…

Google Analytics replaces Search Engine Optimization report with Search Console report

Google Analytics is now more deeply integrated and tied to the Google Search Console data. Please visit Marketing Land for…

Marketers, rejoice! Today is National Fibromyalgia Awareness Day, National Limerick Day, National Nutty Fudge Day and National Odometer Day

Are you capitalizing on holidays in your marketing campaigns? Columnist Will Scott discusses how brand marketers can use lesser-known holidays…

The ABM view from the other side of the pond

While account-based marketing is gaining traction in the States, where does it stand in other parts of the world? Columnist…

Influencer Marketing – Simple Rules to Make It Better

I’ve had the pleasure to work with many different companies on several influencer marketing projects over the years. Some were…

Call Tracking: A Key Component in Campaign Marketing Analytics

It almost goes without saying that analytics are crucial to developing successful online marketing campaigns. You know all about Kissmetrics,…

Kayak brings voice-enabled travel search to Amazon’s Echo device

Currently the feature is about high-level price search, booking is not yet possible. Please visit Marketing Land for the full…

How to make SEO a company-wide habit

When other departments make a habit of incorporating SEO best practices into their work, everyone benefits. Columnist Casie Gillette provides…

Instagram strips down its logo, apps because they weren’t simple enough already

Instagram added color to its iconic logo to modernize it and stripped color from its mobile apps to make people’s…

Here’s what Amazon wants to accomplish with its new Video Direct service

Two analysts weigh in on whether Amazon is moving against Google’s YouTube or reaching for something else. Please visit Marketing…

Previous Page · Next Page