Monthly Archives: December 2014
Report: Email Beats Internet & Social Media As The Most Important Tool For Workers

While new technologies have emerged in the workplace, none have figured out how to top good ol’ email in the…

2014′s Top 10 Analytics & Marketing Columns On Marketing Land

An essential aspect of digital marketing is the ability to measure and analyze what’s going on. Don’t miss these top…

Report: 2.5X More App Installs On Christmas With Apple Device Activations Accounting For 51%

For every Samsung device activated on Christmas, Apple activated 2.9 devices. App installs were 150% higher on Christmas as well,…

New Twitter Ads Make It Seem Like People Follow Brands & Others, Even If They Don’t

Visa follows MasterCard? So it seemed. Twitter’s expansion of ads into “Following” lists can make people seem to follow accounts,…

Guidance for 2015

This year, be willing to be even more true to who you are, and who you intend to be. Work…

How SaaS Marketing is Different from Every Other Type of Marketing

SaaS marketers have a tough job. Marketing is hard. But what about marketing something that has no physical presence? Or…

Mobile Apps, Beacons, SEO & More: Marketing Land’s Top 10 Mobile Marketing Columns Of The Year

There’s no question that 2014 was — finally — the year of mobile, as once-just-talked-about technologies and consumer behaviors arrived…

Top 10 Display Advertising Columns Of 2014

There’s a lot more to display than banner ads and insertion orders, especially in a world where both programmatic and…

General Motors Harnesses Facebook To Fuel Impressive Vehicle Recall Rate

A strong national campaign that featured custom Facebook Ads to unengaged drivers helped GM create one of the most successful…

Promoted Pins Set To Make Debut To All Partners, Early Data Shows Suprisingly Effective Results

As the ball drops this New Years Eve, Pinterest will be dispatching the ability for all partners to partake in…

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