Monthly Archives: March 2015
Facebook Targeting Chinese Ad Revenue (Even Though The Service Is Blocked In China)

Can’t import your social network into a location? What about exporting the international ad revenue out? The post Facebook Targeting…

Facebook’s Oculus: Just How “Disruptive” Will Virtual Reality Be?

Of the many announcements and products showcased at Facebook’s developer conference (F8) last week, the one with the greatest potential is Virtual Reality…

Driving SaaS Growth With Customer Success

A business cannot survive without loyal customers. SaaS companies depend on recurring customers. Ecommerce companies need repeat purchase customers. Consumer…

The Four-Step Process For Building a Scalable Sales Machine

Mark Roberge has helped Hubspot become one of the real darlings of the SaaS industry. He’s one of the first…

Marketing Day: Facebook & Twitter Display Rise, Dot Coms Rule & Google Cookiegate In UK

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the…

Sexual Diversity Organization Combats ‘That’s SoGay’ With #TheGaySweater

The non-profit advocacy group worked with Saatchi & Saatchi Canada to put together the campaign. The post Sexual Diversity Organization…

How to Write Product Descriptions That Will Boost Conversions

If you do any reading in the digital marketing space, you’ll find a ton of articles on landing pages, conversion…

UK Court Rules Google Must Face Privacy Suit Over “Cookiegate” Scandal

An appellate court in the UK ruled earlier today that British iPhone users could pursue their privacy suit against Google arising out…

Facebook, Twitter To See US Display Revenue Share Rise As Yahoo, Google Slip

Twitter is expected to supplant Yahoo as the third largest seller of display advertising in the US in 2015. The…

Understanding Consumers’ Emotional Fingerprint: Why Sentiment Is Misleading

Columnist Rick Miller believes marketers need to move beyond sentiment analysis and instead take a deeper look at consumers’ emotions….

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