Monthly Archives: June 2015
How The Right Analytics Can Strengthen Customer Engagement

Customer engagement is where the heart is. Data-driven marketing offers industry leaders the opportunity to increase their market growth, while…

Visual Content Marketing: Building Digital Stories That Really Connect

Visual trumps text, so make it a key part of your marketing strategy, says columnist Jim Yu. He outlines seven…

Companies Are Telling The Wrong Story: We Forgot The Hero And It’s Killing Corporate Creativity

Who’s the hero of your company’s story? Columnist Patrick Armitage explains why great storytelling starts with the customer, not the…

Why And How Publishers Will Force Advertisers To Engage Consumers

As the likes of Facebook and Google change the face of media buying, advertisers will need to focus on creating…

EU Gives Google More Time To Respond To Antitrust Charges – Pushes Deadline To August 17

“We have asked the European Commission for additional time to review the documents they’ve provided us,” says Google spokesperson Al…

Search Beats Display: Microsoft Says Bing Is Sustainable & Standalone Multibillion Dollar Business

A rare reveal as Microsoft exit the display ads business highlights what a powerhouse Bing search apparently is. Please visit…

How to Squeeze Every Drop of Valuable Visitor Data from Your Forms (Without Complicated Programming)

It’s the great marketing catch-22: You need visitor data in order to create value-filled, personalized, highly targeted offers. The more…

Study Claims Google Is Delivering “Degraded” Search Results, Adding Steam To EU Antitrust Case

Sponsored by Yelp, the study showed users were more likely to click on merit-based search results over Google’s self promoted…

Beardbrand: Facebook Is Frustrating, But We May Shift Our AdWords Budget There

Despite great content, company struggles to reach its audience organically on Facebook. But love-have relationship has it experimenting with ads…

How To Begin Leveraging Your First-Party Data By Understanding The Landscape

How do you maximize the power of first-party data? Columnist Mike Sands outlines three steps to help you build a…

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