Monthly Archives: July 2015
How to Succeed at The Most Critical Point in SaaS Sales

If you’re like any other SaaS marketing maven, you want to drive more sales in the best way possible. And…

Marketing Day: Old Spice Instagram Campaign, Click-To-Call Report & More

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the…

Old Spice Uses Instagram Tagging To Create Choose-Your-Own-Adventure Social Game

The quirky P&G brand makes Instagram more interactive for a sci-fi storytelling campaign. Please visit Marketing Land for the full…

Deepen Your Social Marketing Skill Set – Attend Marketing Land’s SocialPro Conference

Take your social media marketing skills to unprecedented levels by attending SocialPro! Formerly known as SMX Social Media Marketing, SocialPro is…

The Five Elements of a Perfect SaaS Support System

If you’re a SaaS business, chances are support is one area of your business that you want to be flawless….

Report Pegs “Click-To-Call Commerce” At More Than $1 Trillion Annually

A new report from Marchex, based on an analysis of millions of calls and using ad-spending data from Google and…

Gone In 15 Seconds: The Top 3 Reasons People Leave Your Website

Columnist Jordan Kretchmer has some insight on why users may be ditching your website — but luckily, he has some…

Are Your Observed KPIs Based On Causation Or Correlation?

If you want to understand your KPIs, you need to test — and test some more. But first, explains columnist…

Marketing Day: LinkedIn Earnings, Google Home Services Ads & Content Metrics That Matter

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the…

The Top 3 Ways to Get Your SaaS Customers to Open Your Emails

Quick poll question: How many of you have signed up for a free software trial and then cancelled it after…

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