Monthly Archives: August 2015
Avoid These Five Online Advertising No-No’s

In today’s world, you don’t have to go to Hollywood to be a star. All you need is a YouTube…

How to Utilize The Psychology of Persuasion to Increase Conversion Rates

Why do customers buy your product and not your competitor’s? Well-known consultant and author Jack Trout once said: “Marketing isn’t…

4 Ways Marketers Can Rip A Page From The Sales Playbook To Be More Effective

Sales and marketing don’t have to be at odds with one another. Columnist Steve Olenski discusses what marketing teams can…

How To Banish Bad Bots From Your Site Analytics

One study estimates that bots account for 56% of website traffic — and it’s likely their influence is skewing your…

Headache Or Opportunity? The Profusion Of Marketing Data

As the marketing industry continues to shift, marketers need to connect the data dots and learn how to integrate their…

3 Steps To Better Holiday Insights With Cohort Analysis

If you’re not making use of cohort analysis, the pending holidays may be reason enough to jump on board. Columnist…

Fast Project Recipe – Launch a Content Marketing Platform

As you know, I recently launched OwnerFUEL. It’s the media portion of my company, Owner. I wanted to share with…

With New CEO Aboard, Lands’ End Seeks To Reinvent Itself With Fall Campaign

For its fall effort, the 50-year-old retailer unveils a two-pronged approach aimed at expanding its portfolio while holding onto loyalists….

How Marketing Funnels Work

If you’ve spent any time learning about marketing analytics, you’ve probably come across the term “funnels.” If you’re curious about…

Yahoo: The Decline Of The Mobile Browser Is A Threat To Search

Earlier this week Yahoo held its second Mobile Developer Conference in New York. This was the East Coast version of…

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