Monthly Archives: August 2015
In Praise of Square Photos – or Why Instagram Had it Right

The tech world is awash with excitement because Instagram (over 300 million users) now supports photos and video uploaded in…

Marketing Day: World’s Largest Media Buyer, Native Ads & Retail Marketing Strategies

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the…

Thinking about podcasting?

You don’t want to miss the Podcasting Workflows I put together over on OwnerFUEL. That is all. Continue Reading The…

Here’s Where The World’s Largest Media Buyer Spends Its Money

WPP’s GroupM spends $76 billion a year on media. All but one of the top recipients of that investment are…

The Brand’s CMO, Its CFO And An Agency Shill Walk Into A Bar…

On this Friday, we’ll listen in on a conversation that could occur while a couple of C-level execs, along with their…

Native Ads: Effective But Are They Accepted By Consumers?

Marketers have enthusiastically embraced “native advertising” and there’s an emerging body of evidence supporting the proposition that it’s more effective…

Measuring Accessibility In The User Experience (UX) And The Searcher Experience

Accessibility in the user experience isn’t just about humans — it’s also about technology, says columnist Shari Thurow. She explains…

How to Create Content That Drives Organic Traffic

When writing content, there are a lot of factors you have to keep in mind. You need: A great headline…

The Pros And Cons Of Responsive Design

When you’re developing your web site and landing page strategy, there are three well-traveled mobile-friendly routes. Columnist Abraham Nord explains…

Resource-Based Marketing: 5 SaaS Companies That Are Doing It Right

Want to put your company on the map? There are many ways you can approach your marketing in order to…

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