Monthly Archives: September 2015
Attribution Should Be About Contribution Chains Rather Than Awarding Credit

Marketers put a lot of time and energy into determining which channel gets credit for a conversion — but contributor…

Is There Such A Thing As Too Native?

Yes, it is possible for ad content to be “too native,” says columnist Lauren Weinberg. She discusses how ad transparency…

Google Enhances Dynamic Remarketing Ads To Adjust Across Devices

System will automatically resize, reshape — and even re-color — ads to make sure they look good and drive performance…

Forget Generic – Target Individual Users by Tailoring Your Website

We all know that no user is the same. Aside from the very basics such as age, gender, socio-economic background…

Google’s Brad Bender On The Problem With Ad Blockers

Google Display Network executive says online ads are necessary to make sure publishers and content survive. Please visit Marketing Land…

Google Display Network Will Charge Only For Ads That Are Viewed

In the next several weeks, Google will move all CPMs to viewable CPMs in its display ad network. Please visit…

We Want to Hear About Your Experience With Marketing Analytics Tools

As fellow analytics fans, we’d like to ask for your feedback in a short 15-question survey. Not surprisingly, it’s about…

Yahoo CEO Marissa Mayer Talks Mobile, Video & Offers Her Take On Ad Blocking At IAB MIXX

“I personally think it’s a mistake to install ad blockers,” says Mayer. Please visit Marketing Land for the full article….

Infographic: Engage Your Marketing Audience

As a marketer, you’re always trying to move the needle in the right direction. Everyday you work to increase conversions…

Video Carousels & Brand Awareness Bidding Highlight A Slew Of Facebook Ad Additions

A handful of new enhancements and additions to Facebook Ads have been rolled out, including video in carousel and a…

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