Monthly Archives: September 2015
Leveraging Content For In-Store Sales

Many retailers still aren’t making the most of digital media to bolster their in-store sales. Columnist Rebecca Lieb delves into…

iOS Ad Blockers Begin Dropping In Popularity

For the first time since iOS 9 launched, no ad blocker is number one on the paid apps chart for…

Yext Launches Xone Beacon Network For Offline-To-Online Engagement

Yext, which has primarily been a business data and presence management company, has launched Xone, a new (free) in-store beacon…

Jason Zook on Selling His Future

Super excited to talk with Jason Zook about his new Buy My Future project. This one’s interesting. For $1000, Jason…

Improving Security and Trust on Your Website

Online retail sales are growing by the day, with U.S. revenues already exceeding $300 billion in 2014, a figure expected…

Choosing The Right Call To Action: What Do We Need To Ask Of Our Subscribers?

When you’re creating your calls to action, don’t ignore the user experience. Columnist Paul Ford has some tips for ensuring…

The Many Faces Of Programmatic Ad Fraud

Columnist Ratko Vidakovic walks you through the various types of ad fraud to give you a better understanding of what…

A CMO’s View: How The World Surf League Is Building Its Brand One App Download At A Time

Delivering live broadcasts of surfing events, the WSL app is foundational to the brand’s overall success, according to CMO Scott…

Google’s Universal App Campaigns Now Available To All Advertisers In AdWords

Enables Android app developers to promote app installs across Google networks and platforms with ads that are dynamically served and…

Final Chance: SMX East Starts Tomorrow! All Access & Expo+ Passes Still Available.

Gear up for the world’s largest search marketing conference: SMX East in NYC this week! Learn cutting-edge tactics in areas…

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