Monthly Archives: October 2015
Snapchat’s First Sponsored Lens Features “Peanuts” & A Candy Corn Stream

Snapchatters will have the chance to add Snoopy, Charlie Brown and other Peanuts characters to their selfies in sponsored promotion…

5 Google Analytics Features You Probably Don’t Use Enough (Or Haven’t Even Heard Of)

There’s no question that Google Analytics is an essential tool to understanding your digital audience. It allows you to dig…

Marketing Day: Instagram Ad Updates, A Digital Marketing Quiz & LinkedIn Earnings Report

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the…

Instagram Is Giving Advertisers Self-Serve Access To Carousel Ads

Starting in the next few weeks, the multi-image ads will be available in Facebook’s self-service ad dashboards. Please visit Marketing…

21 News Feed Updates That Have Changed How Pages Use Facebook

Maximizing your chances of reaching Facebook’s massive audience requires paying attention to algorithm adjustments. Here’s a roundup of the major…

Quiz: How Much Do You Know About The Latest In Digital Marketing?

Do you know about Google’s new core technology? How about Twitter’s latest ad unit? Test your knowledge about what’s happened…

Why iOS 9’s Ad Blocking Isn’t Dire For Advertisers

With Apple’s iOS 9 release, all eyes are on mobile ad blocking. Columnist Adam Grow believes the future of mobile…

What CMOs Need To Know About Demand Side Platforms (DSPs)

A Demand Side Platform is quite complex, blurring the lines with ad servers, data management platforms and other ad technologies….

MarTech Today: Next Penguin Update, Unmetric Predicts Social Posts & Call Analytics Platforms

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the…

How to Put Eyes on Your Content on Day One

The day has finally arrived! You’re ready to launch your site off into the endless expanse of the internet. You…

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