Monthly Archives: October 2015
Unmetric Unveils Prediction Engine For Social Posts

Social intelligence platform, inspired by Asimov’s “psychohistory,” attempts to forecast engagement level of text-based posts. Please visit Marketing Land for…

Despite New Mobile Tech, Marketers Still Favor Coupons For Offline Attribution

There are now a variety of ways to determine whether someone who was exposed to an ad visited a store…

Name Your Business

I was sent this nifty infographic about ways to name your business from the folks at Namergy. I get sent…

Report Finds Black Friday Email Open Rates Highest On Monday & Tuesday Before Thanksgiving

Yesmail says retailers are sending Black Friday emails too late, with majority of campaigns happening on Thanksgiving Day and Black…

The Power Of Customer Trust In Brand Marketing

Contributor Jonathan Hinz notes that, in the digital age, addressing your online marketing challenges must start with building a foundation…

Mobile Strategy For The Holidays: Two Industry Insiders Answer 5 Critical CMO Questions

As the holiday season approaches at warp speed, how should you be boosting your mobile strategy? Columnist Scott Rayden shares…

How to Get More Customers in Your Sales Funnel with Engaging Lead Generation

In business and in marketing – it’s all about the leads. But today, with so many choices, options and research…

Yandex 3Q 2015 Earnings Report: Revenue Up 18% YoY For The Quarter At $233.1 Million

The Russian search engine averages 57% of the Russian search market. Please visit Marketing Land for the full article. Source:…

Top 5 Tips For Interpreting And Acting On Attribution Reports

With the glut of data available today, measuring the return from your marketing program can be a difficult task. Columnist…

Behaviorally-Triggered Email Marketing: It’s Easier Than You Think

Delivering personalized messages to consumers is a holy grail for marketers. Columnist Steve Dille shows how you can do it…

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