Monthly Archives: January 2016
MarketingZoom Launches Site For Buying And Selling Marketing

The Portland, Oregon-based company wants the site to fill the need of companies looking to buy and sell local marketing…

Marketing Day: New Snapchat Feature, Google’s AMP Gets Analytics & Microsoft’s Earnings Report

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the…

Ad Blocking Is A Kind Of Populist Revolt Against The Internet Establishment

Publishers and marketers have taken users for granted when it comes to ads. Please visit Marketing Land for the full…

How to Use Google Analytics to Help Shape Your Marketing Strategy

If you’re not familiar with Google Analytics, it can be a little daunting at first. With so much data available…

PPC Geo-Bidding, Simplified

Are you overthinking your geo-targeted bidding strategy? Columnist Andrew Goodman thinks you might be — and he’s here to help…

7 Traits That Will Make You A Great Digital Marketer

Knowledge and expertise are important, but columnist Will Scott asserts that there are certain intangible qualities which online marketing rock…

When You Rank High Organically But Not Locally (Case Study)

You’ve done everything right in terms of local SEO — you’re even ranking high in organic results — but you…

Is A “High” Bounce Rate Always Bad? Plus: How To Improve Bounce Rates

Concerned about your bounce rate? Columnist George Aspland explains when a high bounce rate is OK and outlines steps to…

Need New Marketing Tech? Make Sure You Look Under The Hood

How do you know if the technology you choose is the right fit for your company? Columnist Loretta Jones discusses…

The Five-Step Process for Writing Powerful Call-to-Actions By Reverse-Engineering Customer Mindsets

For me, growth hacking is more than just a mindset. It’s about the desire to take tradition and flip it…

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