Monthly Archives: January 2016
Search Update Impact On SEO & Content Strategies: Staying Ahead With A Focus On Quality

Columnist Jim Yu explores how Google’s numerous algorithm updates over the years have shaped search engine optimization strategies. Can this…

Facebook Now Seeing 100 Million Hours Of Video Watched Daily

Facebook’s CEO and COO both say video is crucial to the social media site’s overall growth. Please visit Marketing Land…

The ABM Maturity Model: 4 Keys To High-Performing Account-Based Marketing

Whether you’re just getting started with Account-Based Marketing or are well underway with your strategy, columnist Peter Isaacson outlines four…

Using Email To Drive Your Brand Value To Greater Heights

Columnist Paul Ford reveals key components for creating and reinforcing a strong brand with your email marketing programs. Please visit…

MarTech Today: Google’s AI, Versium’s Automated Lead Scoring & Marketing Automation’s Obstacles

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web….

Frisco, Texas Ranks As Most Mobile Friendly City In America According To Study

If you were asked to name the most “mobile-friendly” city in America you probably would guess New York or San…

PPC Blunders: Downright Dirty, Inexperienced Or Overwhelmed? 

Have you ever inherited a PPC account so poorly managed it made you scratch your head in confusion? Columnist Pauline…

Versium Launches Self-Service Predictive Lead Scoring With Automated Modeling

Redmond, Washington-based company says that, utilizing its own billion-attributes consumer data layer, this service is the first of its kind….

Amazon’s First Ever Super Bowl Ad Will Promote Echo With Help From Alec Baldwin

In a teaser ad starring Baldwin and NFL veteran Dan Marino, Amazon shows how easy party planning is using its…

How Social Media Data Can Guide You Through The Advertising Odyssey

Are you tapping into the treasure trove of social media data? Columnist John Donnelly III explains why social media insights…

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