Monthly Archives: February 2016
Infographic: Click-to-Call Commerce

Mobile devices are causing a huge upward trend. And advertisers are noticing. BIA/Kelsey predicts that the annual number of mobile…

Restart and Restart Again

Why do people look at failures as such a bad thing? Why not look at it as feedback. “Well, that…

To Maximize The Value Of Testing, Start With A Strategy

Looking to improve your testing or just getting started? Columnist Nick Iyengar has tips on how to build your strategy…

5 Ways Calls Can Reduce Search Marketers’ Cost Per Lead

Columnist CJ Arseneau discusses how call tracking can help you understand the value of calls in your search program and…

Most Mobile Marketers Are Using Location, But How Do You Do It Right?

With so many marketers using location-based mobile targeting, it’s time to either jump on board or step up your strategy….

MarTech Today: Cardlytics’ Treasure Trove, Fixing “Permanently Closed” & AMP Not Yet A Ranking Signal

Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web….

EU & US “Privacy Shield” Data Transfer Agreement Faces Skeptics In Europe

Earlier this month, American and European officials announced a new framework to ensure the continued flow of data across the…

The Pupil Becomes The Master: Five Things Mobile Advertising Can Teach Desktop Marketers

Mobile companies understood mobile-specific strategies long before the widespread adoption of mobile devices and increased adoption of smartphones and tablets….

News360 Launches Free Audience Analytics Tool For Publishers And Content Marketers

The NativeAI service tracks user preferences with a much more granular categorization of content than other tools, the company says….

Marketing Day: Snapchat Geofilter Costs, Local SEO Expectations & Online Reputation Management

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the…

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