Monthly Archives: March 2016
3 ways to use the “familiarity bias” for maximum B2B engagement

How can you get in front of prospects so you’ll be top of mind when they’re making their purchase decisions?…

How to Idiot Proof Your Ad Campaigns

Marketing promotion sucks when you treat people the same. That goes for conversions, and it goes for advertising too. But…

A Step-by-Step Guide for Determining Keywords to Bid On

When it comes to pay-per-click (PPC) and paid ads, a lot goes into these campaigns. You have to create the…

“Search disruption is coming!” and 9 other expert insights From LSA16

The Local Search Association recently held its 2016 Annual Conference, LSA16, and Wesley Young shares 10 insights from experts and…

Brands can now pin how-to guides on Pinterest, but not as ads

On Tuesday Pinterest is showing off the first set brands using new how-to pins that people can click on to…

Is customer service a key to content marketing success?

Often, successful content marketing relies most heavily on content created by your customers, rather than by your brand. Columnist Rachel…

Live video sharing & storage platform Katch makes it possible to search its 1M archived videos

The live video cloud storage provider is celebrating its one-year anniversary this week. Please visit Marketing Land for the full…

Achieve sweet success with marketing segmentation

You can’t get away with “spray and pray” marketing any longer. Columnist Mary Wallace details how to segment your audience…

5 Neuroscience Secrets to a Better Customer Acquisition Engine

Your brain contains approximately 100 billion neurons, which are the cells that enable you to process information. What makes these…

[VIDEO] Marketing Land Live #6: Twitter’s 10th anniversary, #MarTech conference recap & more

If you missed our latest episode this past Friday, watch the video replay below featuring Ginny Marvin, Barry Levine, Tim…

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