Monthly Archives: April 2016
Marketing Day: IAB’s LEAN scoring, Echo/Alexa sales & LinkedIn’s earnings report

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the…

Stop Neglecting Analytics in Your Customer Engagement Strategy

Customers desire experiences, not transactions. In a world full of distractions, engaging customers beyond the typical purchasing routine is vital…

IAB releases 2016 plan to develop LEAN scoring, its effort to take on ad blocking

The goal is to develop scoring algorithms that can show who’s doing things right by year-end. Please visit Marketing Land…

Yandex reports a 34% YoY increase in revenue for Q1 2016 earnings

Russian’s leading search engine says it’s raising its revenue outlook for 2016 from a range of 12% -18% to a…

How to help your sales team close more paid search leads

Acquiring tons of leads through paid search is great, but columnist Jacob Baadsgaard cautions that your sales team’s ability to…

Echo/Alexa device lineup now outselling Kindles for Amazon — [report]

Report says that Echo device family buyers tend to be affluent and 70 percent male. Please visit Marketing Land for…

Tubular Labs launches first ecosystem-wide video content rating system

Ratings track 100 million videos for views and such engagement factors as likes, shares, and comments. Please visit Marketing Land…

Google Shopping ads so hot right now: the meteoric rise of PLAs

For retailers, Product Listing Ads are the height of fashion! Columnist Andy Taylor explores the growth of this ad format…

Why Your Sales and Marketing Stack Needs a Solid Foundation

Imagine the best pancakes you’ve ever had. What made them work? They likely started with a solid recipe of core…

Experian launches PII-matching audience targeting platform to reach 85% of the US

In the new Audience Engine, brands and others can enrich customer profiles with various layers of PII-based data, and then…

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