Monthly Archives: April 2016
AdSense mobile Page-level ads now available to all publishers

Anchor and Vignette ads are designed for mobile websites and do not count toward page ad limits. Please visit Marketing…

How to protect yourself against ad fraud

Columnist Ratko Vidakovic walks through steps that marketers should take to protect themselves and their ad budgets against fraud. Please…

Google Analytics now secures all web traffic

Whether sites are using HTTPS or not, all traffic communication with Google Analytics is being encrypted. Please visit Marketing Land…

Amid global smartphone slowdown, Apple seeks to capture more “Android switchers”

It’s not just the iPhone — smartphone growth has slowed across the board. Please visit Marketing Land for the full…

10 Must-Know Facebook Ads Tips & Features

It’s no secret that paid social is drastically on the rise. Social advertising spend jumped 50% year-over-year in the last…

Sugar – I Had No Idea

I’m writing this to tell you about beliefs, and how dangerous it can be to believe something. I’m not writing…

From the Editor’s Desk: Why we’re becoming believers in Facebook Live

In this month’s column, Editor-In-Chief Matt McGee offers more anecdotal evidence that Facebook is going to own the world of…

14 times Facebook has tried to be Snapchat

Facebook may not have been able to buy Snapchat, but that hasn’t stopped the social network from co-opting many of…

About.com takes new direction with launch of standalone health website Verywell.com

In addition to a content team made up of 120 health experts, About.com has hired Dr. David Katz as its…

How to win on Amazon: Tips for successful keyword strategies

Looking to step up your Amazon strategy? Columnist Benjamin Spiegel offers some effective keyphrase techniques to help you to optimize…

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