ZenithOptimedia And NinthDecimal Partnership Proclaims Offline Visits As New Measurement Standard

Agency ZenithOptimedia (ZO) and mobile ad platform NinthDecimal are announcing a sweeping offline and cross-platform analytics deal that will have broader implications for the advertising industry. This new deal involves use of NinthDecimal’s “LCI” location intelligence platform…

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Source: mktingland
ZenithOptimedia And NinthDecimal Partnership Proclaims Offline Visits As New Measurement Standard

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